{"id":5811,"date":"2022-03-09T08:00:00","date_gmt":"2022-03-09T08:00:00","guid":{"rendered":"https:\/\/hybex.fr\/?p=5811"},"modified":"2022-04-05T14:14:33","modified_gmt":"2022-04-05T14:14:33","slug":"programme-youtube-associations-booster-dons","status":"publish","type":"post","link":"https:\/\/hybex.fr\/programme-youtube-associations-booster-dons\/","title":{"rendered":"Programme Youtube pour les associations pour booster les dons"},"content":{"rendered":"\n<p>Et si un programme Youtube \u00e9tait sp\u00e9cialement con\u00e7u <a href=\"https:\/\/hybex.fr\/association-fondation\/\">au service des associations<\/a> ? Cette plateforme d\u00e9di\u00e9e \u00e0 la vid\u00e9o et appartenant \u00e0 Google ne cesse de prendre de l\u2019ampleur. Si \u00e0 l\u2019origine, elle permettait de lire de la musique, de regarder des clips, les entreprises se sont aussi lanc\u00e9 dans la cr\u00e9ation de contenu vid\u00e9o. Pr\u00e9senter leur activit\u00e9, la vie de leur entreprise, les avis de leurs clients, ou encore pr\u00e9senter les membres de l\u2019\u00e9quipe. Youtube devient un relais pr\u00e9cieux dans la strat\u00e9gie de communication de l\u2019entreprise. Les associations ont \u00e9galement la possibilit\u00e9 de communiquer par ce biais. Plus encore, Youtube pr\u00e9voit un programme sp\u00e9cial associations pour inciter aux donations notamment.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-un-programme-specialement-concu-pour-les-associations\">Un programme sp\u00e9cialement con\u00e7u pour les associations<\/h2>\n\n\n\n<p>Sur le m\u00eame mod\u00e8le que les vid\u00e9os sur Youtube, les associations disposent \u00e9galement d\u2019une plateforme qui leur est d\u00e9di\u00e9e. En effet, le fonctionnement de ce programme est adapt\u00e9 aux besoins des associations. A c\u00f4t\u00e9 des vid\u00e9os post\u00e9es par les fondations et les associations, il ajoute un dispositif pour <a href=\"https:\/\/hybex.fr\/comptabilite-association-quelles-regles\/\">favoriser les donations<\/a>, ce qui n\u2019est pas le cas sur les vid\u00e9os traditionnelles.&nbsp;<\/p>\n\n\n\n<p>Les associations peuvent ainsi mieux transmettre leur message, sensibiliser les personnes qui regardent des contenus vid\u00e9o\u2026 En r\u00e9alisant et en publiant de tels contenus, les associations b\u00e9n\u00e9ficiaires du programme peuvent se faire conna\u00eetre plus largement et trouver de nouveaux soutiens.&nbsp;<\/p>\n\n\n\n<p>L\u2019outil propose une aide \u00e0 la prise en main de fa\u00e7on \u00e0 ce que le plus grand nombre d\u2019associations puissent y recourir. En effet, la plateforme Youtube associations donne acc\u00e8s \u00e0 un guide, un accompagnement pas \u00e0 pas pour aider les associations \u00e0 cr\u00e9er leurs vid\u00e9os, \u00e0 les mettre en ligne\u2026 Et \u00e0 comprendre toutes les possibilit\u00e9s qu\u2019il offre. Ce qui permet de pouvoir utiliser pleinement l\u2019outil, et en tirer tous les avantages. Le type de vid\u00e9o est libre, laissant l\u2019opportunit\u00e9 aux associations de se montrer cr\u00e9ative et de se diff\u00e9rencier des autres plus facilement. Une libert\u00e9 qui s\u00e9duit et qui attire de nouveaux groupes.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-les-plateformes-dediees-aux-fondations-se-multiplient\">Les plateformes d\u00e9di\u00e9es aux fondations se multiplient<\/h2>\n\n\n\n<p>La place des associations est de plus en plus importante dans le paysage fran\u00e7ais. Aidant \u00e0 mettre en avant des<a href=\"https:\/\/hybex.fr\/pourquoi-creer-association\/\"> causes vari\u00e9es<\/a>, les plateformes se multiplient, offrant de nouveaux services, de nouvelles possibilit\u00e9s.<\/p>\n\n\n\n<p>Pour rappel, les associations, contrairement aux entreprises, ne peuvent pas r\u00e9aliser de b\u00e9n\u00e9fices. Les dons effectu\u00e9s par les particuliers ou les entreprises permettent aux associations d\u2019am\u00e9liorer leur service, ou de couvrir plus de territoires.<\/p>\n\n\n\n<p>Pour soutenir cela, les programmes et plateformes en ligne \u00e9voluent, \u00e0 l\u2019image des services propos\u00e9s par Youtube. En effet, Google Adwords se tourne \u00e9galement vers les associations, avec le <a href=\"https:\/\/hybex.fr\/google-ad-grants-lallie-des-associations-pour-la-publicite-en-ligne\/\">programme Google Ad Grants<\/a>. Il fournit aux associations la possibilit\u00e9 de r\u00e9aliser leur publicit\u00e9 en ligne avec l\u2019aide d\u2019un budget offert par la plateforme. Normalement d\u00e9di\u00e9 aux entreprises, il propose ainsi aux associations de se mettre en avant dans les moteurs de recherche gr\u00e2ce \u00e0 la publicit\u00e9 et le r\u00e9f\u00e9rencement payant\u2026&nbsp;<\/p>\n\n\n\n<p>Il s\u2019agit ainsi de nombreuses solutions destin\u00e9es \u00e0 soutenir l\u2019effort et l\u2019implication des associations pour am\u00e9liorer la vie des concitoyens. Leur donner plus de visibilit\u00e9, relayer leur message, et ainsi mettre en valeur leurs actions\u2026<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-sources\">Sources<\/h3>\n\n\n\n<p><a href=\"https:\/\/www.google.com\/intl\/fr\/nonprofits\/offerings\/youtube-nonprofit-program\/\" target=\"_blank\" rel=\"noreferrer noopener\">Suscitez l&rsquo;int\u00e9r\u00eat de vos sympathisants en vid\u00e9o avec le programme YouTube pour les associations<\/a>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Et si un programme Youtube \u00e9tait sp\u00e9cialement con\u00e7u au service des associations ? Cette plateforme d\u00e9di\u00e9e \u00e0 la vid\u00e9o et appartenant \u00e0 Google ne cesse de prendre de l\u2019ampleur. Si \u00e0 l\u2019origine, elle permettait de lire de la musique, de [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":5813,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","footnotes":""},"categories":[1],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v19.6 (Yoast SEO v19.14) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Programme Youtube pour les associations pour booster les dons - Hybex<\/title>\n<meta name=\"description\" content=\"Youtube pr\u00e9voit un programme sp\u00e9cial associations pour inciter aux donations notamment. 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