{"id":5776,"date":"2022-01-26T07:44:00","date_gmt":"2022-01-26T07:44:00","guid":{"rendered":"https:\/\/hybex.fr\/?p=5776"},"modified":"2022-03-30T06:43:10","modified_gmt":"2022-03-30T06:43:10","slug":"google-ad-grants-lallie-des-associations-pour-la-publicite-en-ligne","status":"publish","type":"post","link":"https:\/\/hybex.fr\/google-ad-grants-lallie-des-associations-pour-la-publicite-en-ligne\/","title":{"rendered":"Google ad grants, l\u2019alli\u00e9 des associations pour la publicit\u00e9 en ligne"},"content":{"rendered":"\n

Google ad grants est un service devenu tr\u00e8s utile pour les associations. Avec cette \u201cbourse\u201d de Google, elles peuvent attirer des donateurs et recruter de nouveaux b\u00e9n\u00e9voles en ligne facilement. Chaque association \u00e9ligible dispose d’un budget mensuel maximal de 10 000 US$ pour diffuser des publicit\u00e9s sur le R\u00e9seau de Recherche Google.com. En tant qu\u2019association, vous pouvez \u00e9galement acheter des annonces Google suppl\u00e9mentaires si vous avez un budget compl\u00e9mentaire \u00e0 investir.<\/p>\n\n\n\n

Google ad grants, qu\u2019est-ce que c\u2019est ?<\/h2>\n\n\n\n

Google Ad Grants est r\u00e9serv\u00e9 uniquement aux organisations caritatives, aux organisations d\u2019aide et aux organisations \u00e0 but non lucratif. Il s\u2019agit d\u2019une version restreinte de Google Ads que ces institutions peuvent utiliser gratuitement.<\/p>\n\n\n\n

Google propose ce programme uniquement aux associations qui remplissent les conditions d\u2019\u00e9ligibilit\u00e9 et adh\u00e8rent aux r\u00e8gles et conditions de service de Google. Jusque l\u00e0, rien d\u2019\u00e9tonnant. Tout comme pour les autres services Google, Ad Grants est aussi soumis \u00e0 une certification, pour les associations connaissant bien son fonctionnement. Elle permet aux organisations d\u00e9tentrices de la certification de venir en aide \u00e0 celles qui d\u00e9butent, comme dans un fonctionnement en mentorat.<\/p>\n\n\n\n

En tant qu\u2019association, vous recevrez 10 000 USD de publicit\u00e9 gratuite de la part de Google chaque mois\u2026 Et b\u00e9n\u00e9ficierez \u00e9galement d’un acc\u00e8s \u00e0 des outils pour vous aider \u00e0 mettre en place des campagnes efficaces qui s’afficheront dans la recherche Google lorsque les utilisateurs se renseigneront sur votre association. Google Ad Grants est ainsi une nouvelle offre tr\u00e8s utile pour les organisations caritatives !<\/p>\n\n\n\n

Pour vous inscrire et rejoindre le programme, remplissez tout d\u2019abord le formulaire d\u2019\u00e9ligibilit\u00e9. Vous devrez utiliser le m\u00eame nom d\u2019utilisateur de vos comptes Google pour les associations et Ad Grants.<\/p>\n\n\n\n

Ensuite, envoyez la demande d\u2019activation, qui sera soumise \u00e0 examen avant approbation. Il faut compter un d\u00e9lai d\u2019environ 3 jours ouvr\u00e9s avant d\u2019obtenir la d\u00e9cision.<\/p>\n\n\n\n

D\u00e9veloppez votre notori\u00e9t\u00e9 avec les annonces sur le R\u00e9seau de Recherche Google<\/h2>\n\n\n\n

Pour une association, l\u2019enjeu principal est de sensibiliser le public \u00e0 sa cause<\/a>. Des causes diverses, qui m\u00e9ritent toutes d\u2019\u00eatre mises en avant, ce que permet cette bourse Google. Si les utilisateurs utilisent des mots-cl\u00e9s qui sont en lien avec votre association dans leurs requ\u00eates sur les moteurs de recherche\u2026 Alors ils auront plus de chance de tomber sur vous dans les premiers r\u00e9sultats.<\/p>\n\n\n\n

Comme pour le service Google Ads traditionnel, Google Ad Grants a un objectif : vous donner plus de visibilit\u00e9 sur les moteurs de recherche. Cela vous permet de vous positionner sur des mots-cl\u00e9s, des termes, des champs s\u00e9mantiques sp\u00e9cifiques, pour augmenter votre activit\u00e9 en ligne. Cela vous permet d\u2019obtenir plus de r\u00e9sultat lors de vos collectes de fonds; ou lorsque vous vous engagez dans le recrutement de nouveaux b\u00e9n\u00e9voles, par exemple.  <\/p>\n\n\n\n

Associ\u00e9 \u00e0 Google Analytics, les publicit\u00e9s sur le r\u00e9seau de recherche (ou search) sont un outil redoutable. Il permet aux associations de mesurer et d\u2019interpr\u00e9ter plus facilement toutes les performances marketing de l\u2019organisation. Cela permet de voir les leviers \u00e0 utiliser, ou au contraire les actions qui n\u2019ont pas l\u2019impact attendu. Une correction quasi en temps r\u00e9el, indispensable pour dynamiser l\u2019activit\u00e9 de son association.<\/p>\n\n\n\n

Sources<\/h3>\n\n\n\n

Google Ad Grants – SEO SEA Expertise<\/a><\/p>\n\n\n\n

Google Ad Grants \u2013 des annonces Google Ads gratuites pour les associations<\/a> <\/p>\n","protected":false},"excerpt":{"rendered":"

Google ad grants est un service devenu tr\u00e8s utile pour les associations. Avec cette \u201cbourse\u201d de Google, elles peuvent attirer des donateurs et recruter de nouveaux b\u00e9n\u00e9voles en ligne facilement. Chaque association \u00e9ligible dispose d’un budget mensuel maximal de 10 […]<\/p>\n","protected":false},"author":2,"featured_media":5778,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","footnotes":""},"categories":[1],"tags":[],"yoast_head":"\nGoogle ad grants, l\u2019alli\u00e9 des associations pour la publicit\u00e9 en ligne - Hybex<\/title>\n<meta name=\"description\" content=\"La bourse Google ad grants octroie aux associations \u00e9ligibles un budget mensuel de 10 000 $ pour diffuser des publicit\u00e9s digitales.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/hybex.fr\/google-ad-grants-lallie-des-associations-pour-la-publicite-en-ligne\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google ad grants, l\u2019alli\u00e9 des associations pour la publicit\u00e9 en ligne\" \/>\n<meta property=\"og:description\" content=\"La bourse Google ad grants octroie aux associations \u00e9ligibles un budget mensuel de 10 000 $ pour diffuser des publicit\u00e9s digitales.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/hybex.fr\/google-ad-grants-lallie-des-associations-pour-la-publicite-en-ligne\/\" \/>\n<meta property=\"og:site_name\" content=\"Hybex\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/hybexexpertisecomptable\/\" \/>\n<meta property=\"article:published_time\" content=\"2022-01-26T07:44:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-03-30T06:43:10+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/hybex.fr\/wp-content\/uploads\/2022\/01\/google-ad-grants-bourse-publicite-associations-hybex.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1280\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Hybex\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@hybexparis\" \/>\n<meta name=\"twitter:site\" content=\"@hybexparis\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Hybex\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/hybex.fr\/google-ad-grants-lallie-des-associations-pour-la-publicite-en-ligne\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/hybex.fr\/google-ad-grants-lallie-des-associations-pour-la-publicite-en-ligne\/\"},\"author\":{\"name\":\"Hybex\",\"@id\":\"https:\/\/hybex.fr\/#\/schema\/person\/99026b991914e750fe01e186cc490e44\"},\"headline\":\"Google ad grants, l\u2019alli\u00e9 des associations pour la publicit\u00e9 en ligne\",\"datePublished\":\"2022-01-26T07:44:00+00:00\",\"dateModified\":\"2022-03-30T06:43:10+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/hybex.fr\/google-ad-grants-lallie-des-associations-pour-la-publicite-en-ligne\/\"},\"wordCount\":589,\"publisher\":{\"@id\":\"https:\/\/hybex.fr\/#organization\"},\"articleSection\":[\"Hybex\"],\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/hybex.fr\/google-ad-grants-lallie-des-associations-pour-la-publicite-en-ligne\/\",\"url\":\"https:\/\/hybex.fr\/google-ad-grants-lallie-des-associations-pour-la-publicite-en-ligne\/\",\"name\":\"Google ad grants, l\u2019alli\u00e9 des associations pour la publicit\u00e9 en ligne - 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